Privacy Policy

1. Information We Collect

1.1 Information You Provide

When you create an account or use our Service, you may provide us with:

• Account Information: Name, email address, phone number, password
• Profile Information: Profile photo, style preferences, clothing sizes
• User Content: Photos of clothing items, outfit combinations, style notes
• Style Rules: Your personal fashion preferences and restrictions
• Communication Data: Messages to customer support, feedback, survey responses
• Payment Information: Processed securely through Apple App Store or Google Play Store (we do not store full payment card details)

1.2 Automatically Collected Information

When you use the Service, we automatically collect:

• Device Information: Device type, operating system, unique device identifiers, mobile network information
• Usage Information: Features used, time spent on features, interaction patterns, search queries
• Location Information: Approximate location (for weather-based recommendations) if you grant permission
• Log Data: IP address, browser type, access times, pages viewed, crashes, system activity
• Analytics Data: App performance, user behavior patterns, feature usage statistics

1.3 Information from Third Parties

We may receive information from:

• Weather Services: Local weather data for outfit recommendations
• Social Media: If you choose to connect your social media accounts
• Payment Processors: Transaction confirmation data from app stores
• Analytics Providers: Aggregated app usage and performance data

2. How We Use Your Information

We use the information we collect to:

2.1 Provide and Improve the Service

• Create and manage your digital wardrobe
• Process clothing photos using AI to remove backgrounds, identify items, detect colors and fabrics
• Generate personalized outfit suggestions based on your wardrobe, weather, and style preferences
• Provide weather-aware styling recommendations
• Calculate compatibility scores for potential purchases
• Apply your style rules to AI recommendations
• Improve our AI algorithms and recommendation accuracy
• Develop new features and enhance existing ones

2.2 Communication

• Send you service-related notifications and updates
• Respond to your inquiries and support requests
• Send you marketing communications (with your consent, where required)
• Notify you about changes to our Service or policies

2.3 Security and Compliance

• Detect, prevent, and address fraud, security issues, and technical problems
• Enforce our Terms and Conditions
• Comply with legal obligations and protect our legal rights
• Investigate and prevent prohibited or illegal activities

2.4 Analytics and Research

• Analyze usage patterns and trends
• Conduct research to improve AI model accuracy
• Generate aggregated, anonymized statistics
• Monitor and measure the effectiveness of our Service

3. AI and Machine Learning

Pavo uses advanced artificial intelligence and machine learning to provide our Service. Here's how we use AI with your data:

3.1 Image Processing

• Your clothing photos are processed by AI to remove backgrounds and extract item information
• AI models analyze images to identify clothing types, colors, patterns, and fabrics
• Processed images are stored securely in your personal wardrobe
• Original photos may be retained temporarily for quality improvement purposes

3.2 Personalization and Recommendations

• AI analyzes your wardrobe to understand your style preferences
• Machine learning models generate outfit suggestions tailored to you
• Your style rules and preferences guide AI recommendations
• Weather data is combined with your wardrobe for contextual suggestions

3.3 Model Training and Improvement

• We may use aggregated, anonymized data to train and improve our AI models
• Individual user data is never shared with third parties for AI training
• You can opt out of having your data used for model improvement by contacting us

4. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

4.1 Service Providers

We share information with trusted third-party service providers who help us operate the Service:

• Cloud Hosting: AWS, Google Cloud, or similar providers for data storage and processing
• AI/ML Services: OpenAI, Anthropic, or similar providers for AI processing
• Analytics: Google Analytics, Mixpanel, or similar services
• Customer Support: Zendesk, Intercom, or similar platforms
• Email Services: SendGrid, Mailgun, or similar email delivery services

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required to do so by law or if we believe it is necessary to:

• Comply with legal process, court orders, or government requests
• Enforce our Terms and Conditions
• Protect the rights, property, or safety of Pavo, our users, or the public
• Detect, prevent, or address fraud, security, or technical issues

4.3 Business Transfers

If Pavo is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

4.4 With Your Consent

We may share your information for any other purpose disclosed to you with your consent.

5. Data Storage and Security

5.1 Where We Store Your Data

Your information is stored on secure servers located in [specify regions, e.g., United States, European Union]. If you access the Service from outside these regions, your information may be transferred to, stored, and processed in these locations.

5.2 Security Measures

We implement industry-standard security measures to protect your information:

• Encryption in transit (TLS/SSL) and at rest
• Secure authentication and password hashing
• Regular security audits and monitoring
• Access controls and least-privilege principles
• Secure development practices and code reviews
• Regular backups and disaster recovery procedures

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as necessary to provide the Service and fulfill the purposes described in this Privacy Policy:

• Account Data: Retained while your account is active and for a reasonable period afterward for legal compliance
• User Content: Retained until you delete it or close your account
• Usage Data: Typically retained for 12-24 months
• Backups: May be retained for up to 90 days after deletion

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal, regulatory, or legitimate business purposes.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Portability

• Request a copy of your personal information
• Export your wardrobe data in a portable format
• Access information about how we process your data

7.2 Correction and Update

• Update your account information through the app settings
• Request correction of inaccurate information

7.3 Deletion

• Delete individual items from your wardrobe
• Request deletion of your account and personal information
• Certain information may be retained for legal compliance

7.4 Opt-Out and Restriction

• Opt out of marketing communications (unsubscribe links provided)
• Disable location services through device settings
• Restrict certain data processing activities
• Opt out of data use for AI model training

7.5 Object and Complain

• Object to certain processing of your personal information
• Lodge a complaint with a data protection authority

To exercise these rights, contact us at privacy@pavomode.com. We will respond to your request within 30 days.

8. Children's Privacy

The Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@pavomode.com. We will promptly delete such information from our systems.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your interactions with the Service:

• Essential Cookies: Required for the Service to function properly
• Analytics Cookies: Help us understand how you use the Service
• Preference Cookies: Remember your settings and preferences

Most web browsers accept cookies by default. You can configure your browser to refuse cookies or alert you when cookies are being sent. However, some features of the Service may not function properly without cookies.

10. International Data Transfers

If you access the Service from outside [primary jurisdiction], your information may be transferred to and processed in countries with different data protection laws.

We implement appropriate safeguards for international data transfers, including Standard Contractual Clauses approved by the European Commission for transfers from the EU, and other mechanisms as required by applicable law.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect, use, and share
• Right to request deletion of personal information
• Right to opt out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at privacy@pavomode.com.

12. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), UK, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):

Legal Bases for Processing

We process your personal information based on:

• Contract: To provide the Service you've requested
• Consent: When you've given explicit permission
• Legitimate Interests: To improve our Service, prevent fraud, and ensure security
• Legal Obligation: To comply with applicable laws

Your GDPR Rights

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with a supervisory authority

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of material changes by:

• Posting the updated Privacy Policy on this page
• Updating the "Last Updated" date
• Sending a notification through the Service or via email

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after changes become effective constitutes your acceptance of the revised Privacy Policy.